Sessions

Join NIC co-founder Robert Kramer and MIT AgeLab’s founder and director Joe Coughlin for an eye-opening session on how Boomers and Gen Xers envision their future homes—and the surprising influence their Millennial children have on these choices. Discover how senior housing can shift from being a last resort alternative to be avoided to an exciting, aspirational lifestyle choice. Joe Coughlin will unveil the latest insights from the MIT AgeLab, followed by a dynamic conversation with Bob Kramer on what today’s older consumers truly desire in senior living communities. Don’t miss this session that redefines the future of next-gen living! 

Session Goals 

• Explore how Boomers and Gen Xers envision their ideal future homes and the factors driving these preferences. 
• Understand the role Millennials play in shaping their parents’ senior living decisions. 
• Identify strategies for positioning senior housing as an attractive, aspirational lifestyle choice for today’s older consumers.