Starting March 5, 2025

San Diego, CA

Sessions

Friday, March 07, 2025

What is the Future of the Independent Living Product?  

Session Type: Innovation Lab



Date and Time:Friday, March 07, 2025 | 8:30 am - 9:30 am

Location:Innovation Lab

Speaker

Edie Smith

CEO

ProMatura Group

Speaker

Vassar Byrd

CEO

Kendal Corporation

Moderator

Lisa McCracken

Head of Research & Analytics

NIC

As senior living preferences shift with the arrival of the Boomer generation, the role of independent living is being redefined. Will it evolve into the new assisted living—where residents age in place with services brought in as needed—or will it face obsolescence? Could it be repositioned to serve the cost-conscious middle market consumer? 

Join us for an interactive session that explores the changing dynamics of independent living. We’ll dive into key questions, such as: Who will be the target resident in the next decade? How will their needs and expectations shape the future of this housing model? 

Discover how independent living can stay relevant and meet the evolving desires of tomorrow’s seniors. 

Session Goals 

  • Analyze shifting preferences among Boomers and their impact on the independent living model. 
  • Explore potential repositioning strategies to serve the middle market and support aging in place. 
  • Identify key resident needs and expectations that will shape the future of independent living.