March 30 - April 1, 2026

Nashville Tennessee

Sessions

Tuesday, March 31, 2026

Modernizing Memory Care: Tools, Trust & Transparency

Session Type: Innovation Lab



Date and Time:Tuesday, March 31, 2026 | 10:00 am - 11:00 am

Moderator

Paul Mullin

Principal & Chief Investment Officer

Flatiron Group

Panelist

Hal Cranmer

Owner

A Paradise for Parents

Panelist

Amber Evans

Vice President of Memory Care and Resident Engagement Services

LCB Senior Living

Panelist

Rob Liebrich

CEO

Goodwin Living

As adult children demand high-quality, data-informed care options for their loved ones, expectations for dementia care are higher than ever. As consumer expectations rise and new diagnostics and tools emerge, providers must find innovative ways to differentiate and stand out.

This session will go beyond traditional memory care programs to showcase creative, evidence-based approaches that strengthen both quality and competitive market positioning. Panelists explore how operators are integrating new diagnostics and cognitive assessment tools, as well as affordable, scalable programs that enhance longevity, satisfaction, and competitive appeal to meet the demands of today’s residents and their families.