March 30 - April 1, 2026

Nashville Tennessee

Sessions

Wednesday, April 01, 2026

Rethinking Staffing to Power Your Future

Session Type: Innovation Lab



Date and Time:Wednesday, April 01, 2026 | 8:30 am - 9:30 am

Moderator

Jamie Cobb

CFO

Columbia Pacific Advisors

Panelist

Jon Ollmann

President and Chief Operating Officer

Hawthorn Senior Living

This session flips the script on workforce strategy—reframing staffing not as a cost center, but as a driver of long-term value and differentiation. Through real-world case studies and data-backed results, panelists will share proven models that demonstrate how investments in people, culture, and career development can directly strengthen financial performance and operational resilience.

Rather than revisiting burnout or recruitment challenges, this conversation zeroes in on what’s working: ownership-driven approaches, replicable staffing models, and strategies that build loyalty and reduce turnover. Attendees will gain practical insights into how leading organizations are redefining workforce investment to power the future of senior housing and care.